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Growing into new territories: what wellness and supplement brands need to think about before they scale across borders
For a brand that's successful on home turf, a new market looks like the obvious next step, a growth curve built on a tried and tested product. But launching into a new market is rarely a copy-and-paste exercise. Different regulatory systems, retail landscapes and consumer expectations all impact how a product lands, and getting that wrong can be expensive to fix. When the brands we work with start thinking about new markets, there are five questions we always ask: Is the form

Becca Parham
2 days ago6 min read


Ingredient shortages are reshaping supplement product development: how can brands adapt?
Ingredient availability, rising costs and supply chain uncertainty are reshaping supplement product development. For brands launching or scaling nutrition products, building flexible formulations has become essential. We’re all familiar with the headlines: whey protein prices reaching record highs, continued pressure on cocoa powder prices, branded creatine becoming increasingly difficult to source. Ingredients that once felt like a staple within a formulation now come with a

Abbie Montgomery
Jul 75 min read


Vitafoods Europe 2026
Last week saw 12 members of the BLC team head to Barcelona for Vitafoods Europe 2026. As the leading show for the nutraceutical, functional food and supplements industry, there’s inevitably a lot going on.

Charlotte Chamberlain
May 144 min read


BLC at Natural Products Expo West – Anaheim, California
A few members of the BLC team returned this week from Expo West in Anaheim, one of the largest supplement and natural product trade shows in the US and it certainly lived up to its reputation.

Charlotte Chamberlain
Apr 144 min read
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