Chris graduated with a degree in Nutrition & Exercise Science in 2013 and went on to lead product development at Protein World for six years, creating a diverse range of supplements. Recognising the need for a high quality, full service B2B partner in the industry, he founded Black Label Creations in 2017. Today, the company specialises in private label solutions across liquids, powders, gummies and bars supporting wellness brands from concept to production across health, beauty and nutrition sectors.

Alex began his career in advertising, gaining a strong foundation in strategy and creativity before moving into branding. He joined Black Label Creations in 2019 to develop its branding services, later expanding into managing Client Services across both Branding and Product. Now as Chief Operating Officer, Alex oversees operations and works closely with the team to drive efficiency and keep BLC at the forefront of the industry.

Abbie, our Chief Product Officer, brings a deep passion for innovation and wellness to every formulation. After starting her career as a product developer at Protein World, she joined Black Label Creations to further explore the power of ingredients in supporting healthy lifestyles. At BLC, Abbie works closely with brands to create cutting-edge, purpose driven products that align with their health and wellness goals.

With over 15 years of industry specific experience, James brings a passion for building standout wellness brands. He began his career in branding agencies, working with global names like Sony and Mitsubishi. He later found his niche in health and nutrition, working with brands such as MyProtein, USN and Naturecan. James combines creative vision with a strong understanding of retail and consumer behaviour to create brands that not only look great but sell.

With over 9 years in business development and 4 focused on the supplements industry, Charlotte brings strong commercial insight and deep industry knowledge to every conversation at BLC. She helps shape client visions, working along side NPD to create commercially viable, stand out products. Charlotte  also manages our social media, sharing insights and keeping our community engaged with the latest in wellness and innovation.

Meg, our Account Director, brings extensive experience from marketing and advertising agencies to lead client relationships at BLC. She ensures exceptional service while guiding the account team day to day. With a strong focus on strategy, support and results, Meg plays a key role in delivering impact for both clients and the wider team.

With over 22 years in food manufacturing and more than a decade in food storage and distribution, Laureen brings deep industry expertise to BLC. A specialist in food safety, she has led BRC audits for over 10 years and rigorously vets every supplier for compliance, accreditation and allergen management. Her ongoing monthly reviews ensure our partners consistently meet the highest standards.

With 11 years in procurement and operations, including 4 in the supplement industry, Anita leads our supply chain team with strategic insight and innovation. She drives efficiency, champions continuous improvement and is deeply committed to developing her team to meet challenges and keep BLC ahead of the curve.

With a degree in Nutrition and Food Science and over five years at BLC, Becca manages our New Product Development team. Her expertise in ingredients, regulations and functionality drives the creation of trend led, commercially viable products. Known for her calm, knowledgeable approach she ensures every concept is developed with purpose, precision and strong market potential.

Jemima plays a vital role in keeping projects moving at BLC, managing production schedules, coordinating logistics and supporting daily supply chain operations. From sample shipments to on site coordination, she ensures everything runs smoothly behind the scenes so your product stays on track and on time.

Charlotte holds a degree in Sport and Exercise Science and a Master’s in Nutrition and Food Science, combining strong scientific knowledge with hands-on industry experience. Before joining BLC, she worked in data and insight roles for leading sports nutrition brands, gaining deep insight into market trends and consumer behaviour. She's especially passionate about developing great-tasting, functional RTDs that keep consumers coming back.

As a Procurement Specialist at BLC, Manssha ensures our clients get top quality at the best prices. She works closely with our trusted industry partners, researching, evaluating and negotiating contracts to bring exceptional products to life. Her role spans the entire supply chain, making sure every step delivers value.

Piers, our Excel wizard, keeps BLC’s operations running smoothly with expert coordination and attention to detail. From ordering raw materials and aligning timelines to managing stock levels and supplier invoices, he ensures every part of the supply chain flows efficiently and stays on schedule.

As Procurement Coordinator at Black Label Creations, Kiera ensures high-quality, cost-effective sourcing, manages supplier relationships and secures reliable supply. With sharp budget focus and strong negotiation skills, she streamlines procurement, supports timely delivery and upholds BLC’s standards, playing a key role in bringing great ideas to life.

With 4+ years of account management experience, Laura combines calm organisation with a naturally nurturing style. She cares deeply about building great relationships, keeping projects on track and delivering an exceptional experience for every brand. Her passion for supplements and product development shines through in everything she does.

With over five years of experience in client services across pharmaceutical and advertising, Serena brings expert client management and a passion for wellness to BLC. She ensures every project runs smoothly from brief to delivery, keeping clients informed and supported with her calm, detail focused approach and proactive problem solving.

With a BSc in Nutrition from Oxford Brookes and over three years’ hands-on experience in supplement development, Darjela brings a sharp eye for detail and a passion for product innovation. Specialising in high-performing capsules and tablets while also contributing to standout powder formulations, she combines technical expertise with a strong understanding of consumer trends to create effective, compliant, and commercially viable supplements.