At BLC, our New Product Development service is where ideas become purposeful, market ready supplements shaped with precision, creativity and commercial know-how. It all starts in the BLC Kitchen, our in-house innovation hub where technical expertise meets industry insight. With five NPD specialists, led by our Chief Product Officer and over 30 years of combined experience in the supplement and wellness space, our team is equipped to lead you through every stage of development with confidence.

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Whether you bring us a big picture idea, a specific health benefit or a market gap you're looking to fill, we’ll help transform your vision into a clear, compelling concept. From the outset, we explore format, flavour, texture and ingredient options always guided by three key principles: viability (what’s technically achievable), desirability (what consumers want) and scalability (what’s commercially sound).

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What sets us apart is our strategic approach and depth of expertise. Our qualified nutritionists and formulation experts don’t just mix ingredients, they offer insight into functional claims, research-backed ingredients, regulatory guidance, ideal RRPs and cost-per-unit targets to ensure your product is not only innovative but commercially viable. You can lean on us to recommend smart, science-led choices that align with your brand positioning, resonate with your audience and perform in a competitive market.

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We’re highly selective with the ingredients we source always balancing taste, nutrition, functionality and price to deliver the best possible product. Whether it's hero actives or flavour systems, every component is carefully chosen with scale-up and commercial success in mind. Our team stays ahead of the curve by regularly attending international trade shows and maintaining strong relationships with suppliers, giving us early access to cutting-edge ingredients, the best quality options and cost-sensitive solutions