Industry Insights

For a brand that's successful on home turf, a new market looks like the obvious next step, a growth curve built on a tried and tested product. But launching into a new market is rarely a copy-and-paste exercise. Different regulatory systems, retail landscapes and consumer expectations all impact how a product lands, and getting that wrong can be expensive to fix. When the brands we work with start thinking about new markets, there are five questions we always ask: Is the form

Ingredient availability, rising costs and supply chain uncertainty are reshaping supplement product development. For brands launching or scaling nutrition products, building flexible formulations has become essential. We’re all familiar with the headlines: whey protein prices reaching record highs, continued pressure on cocoa powder prices, branded creatine becoming increasingly difficult to source. Ingredients that once felt like a staple within a formulation now come with a