Industry Insights

The early days of autumn bring with them a routine we’re all familiar with. As the back-to-school vibes take over and pumpkin spice hits the shelves, so too do the trend forecasts for the year ahead. From how consumers behave, shop and buy, to what their motivators are and the ingredients, flavours and solutions they’re looking for, there is no shortage of insight. While the trend predictions produced within the supplements industry are well researched, well thought through

Despite the fact that powders are nothing new, the category continues to grow. Over a third of UK 25-34 year olds regularly drink protein shakes, and the UK collagen market alone is projected to grow from $623 million to $855 million by 2030, according to YouGov and Mordor Intelligence. It’s not hard to see why powder formats are so popular: one scoop and done. This is especially the case when it comes to all-in-one powders that take away the admin associated with multiple b

For a brand that's successful on home turf, a new market looks like the obvious next step, a growth curve built on a tried and tested product. But launching into a new market is rarely a copy-and-paste exercise. Different regulatory systems, retail landscapes and consumer expectations all impact how a product lands, and getting that wrong can be expensive to fix. When the brands we work with start thinking about new markets, there are five questions we always ask: Is the form

Ingredient availability, rising costs and supply chain uncertainty are reshaping supplement product development. For brands launching or scaling nutrition products, building flexible formulations has become essential. We’re all familiar with the headlines: whey protein prices reaching record highs, continued pressure on cocoa powder prices, branded creatine becoming increasingly difficult to source. Ingredients that once felt like a staple within a formulation now come with a