Stand Up
Pouches
Stand-up pouches are a great way to make your brand stand out with the largest printable surface area than most other packaging options.
They are fully customisable in size and design, meaning you have more options on how the end product will look. With the ability to stand up on their own on counters and retail shelves there is no need for secondary outer packaging. They are cost effictive and helps lower corbon footprint by using less materials than other forms of packaging.
Key Applications:
Powders
Capsules
Gummies
Key Benefits include:
Cost
Effective
Low
Storage
Fully
Customisable
Sustainable
Solutions
Advantages of Stand Up Pouch Packaging:
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Space Efficiency: Stand-up pouches take up less shelf space due to their vertical design, optimising product visibility.
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Cost-Effective: They use less material than traditional rigid packaging, reducing both production and shipping costs.
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Lightweight: Easier to transport and handle, leading to lower shipping expenses and improved logistics.
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Customisable Design: Can be easily printed with high-quality graphics for better branding and product appeal.
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Low Minimum order quantities: Digital printing allows for low minimum order quantities across multiple SKUs.
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Resealable Options: Many pouches come with zippers or spouts, offering consumers convenience and reducing product waste.
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Eco-Friendly Options: Made from recyclable or biodegradable materials, they offer more sustainable packaging solutions.
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Versatility: Suitable for packaging a wide variety of products, including tablets, sachets, and powders.
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Durability: Resistant to punctures and tearing, keeping products safe during transport and storage.
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Enhanced Consumer Experience: Easy to open, reseal, and store, providing convenience to consumers while maintaining product quality.
Types of stand up Pouches
Types of stand up Pouches
There are basically three types of standing pouches: Doyen, also called round bottom gusset pouch or Doypack, K-seal Bottom, Plow Bottom. Please see below for a more detailed description of the three types of pouches available.
Doyen Type Pouch
This is the most popular style of stand-up pouch available today. Its rounded bottom with corner-welded edges offers support, allowing the pouch to stand upright on shelves.
In this design, the entire weight of the contents is supported by the sealed area, making it ideal for lighter products (under 1kg). The pouch comes in various sizes, so you can select the one that fits your needs.
K-seal Bottom Type Pouch
With the increasing demand for bag capacity, the K-seal bottom pouch is an excellent choice for products weighing between 500g and 3kg.
It's named the K-seal bag because the bottom resembles the letter "K." This design not only provides stability for the pouch when standing but also maintains its aesthetic appeal.
Plow Bottom Type Pouch
This pouch is also referred to as a corner bottom or folded bottom pouch. For items weighing more than 3kg, the corner bottom style is the preferred option. Unlike other designs, the bottom remains unsealed, allowing the product to rest flat within the pouch.
As a versatile packaging solution, it has gained significant popularity in the food industry in recent years. For instance, it is commonly used to package bulk powder products.
Extras & Finishing options
Stand-up pouches offer a variety of finishing options to enhance both aesthetics and functionality. Glossy finishes provide a vibrant, eye-catching look that enhances product visibility on shelves, while premium soft-touch finishes create a luxurious tactile experience for consumers, making the packaging feel high-end. For eco-conscious brands, sustainable options are available, utilising recyclable or biodegradable materials without compromising quality. Additionally, features like tear notches allow for easy opening, improving user convenience, while options such as matte finishes can give a more understated and elegant appearance.
These diverse extras and finishing choices ensure that stand-up pouches not only protect products but also effectively communicate brand values and appeal to target audiences.
Gloss Finish
Metallic Show
Rounded Corners
Matte Finish
Tear Notches
Resealable Zippers
Soft-Touch Finish
Sustainable Options
Compostable
Pattern Varnish
Windows
Pouch Materials
All pouches can be made up using different layers of the below core materials. Pouches are typically made with 3 layers. These consist of an inside layer for sealing the pouch together, a middle layer for barrier protection and in some instances appearance, such as MET PET, and a outer layer for the desired finished look, for instance, Gloss, Matte and Soft Touch.
MET/PET
(Metalised Polyethylene Terephthalate)
MET PET is an silver substrate which is non-recyclable. It is popular for brands wanting to incorprate a metallic finish within their
packaging designs.
MET PET is essential for when the product requires extra protection to ensure a longer shelf life, as well as blocking out UV rays.
BOPP
(Biaxially Oriented Polypropylene)
BOPP films have a brilliant glossy finish. They can be available in both white and a highly transparent clear.
It is widely used in the packaging of food supplments due to its high strength and durability, as well as its moisture resistance. Depending on the layer make-up for your requirements, it can be made recyclable.
Paper Based
Flexible Packaging
Paper/kraft is a very popular material choice due to its natural look and feel.
This film does have the option to be made recyclable once formed, but there are limitations to the recyclability depending on the products requirements and barrier protection level required.
PE
(Polyethylene)
PE films are widely popular due to the quality and sustainability of the material. The film is 100% recyclable and has brilliant barrier properties.
It is made up of clear PE film, with another layer of clear PE film added to provide strength and durability.
Require a
Sample?
Although images and visuals of potential packaging options provide a strong sense of how your product might appear, physical samples offer the opportunity to experience the look and feel firsthand.
During the product development phase, Black Label Creations can provide samples of similar or equivalent materials and finishes upon request.
These samples assist in the decision-making process, offering a more accurate representation of your final product.
Where available through our packaging supply partners, Black Label Creations also offers fully printed and formed samples of your packaging design for a small fee. This allows you to visualise your product in its final form before proceeding to full production.
For further details, please contact your
Account Manager.
To find out more about the Minimum Order Quantities and Lead Times for our range of
products please select from one of the following options below.
Protein Powders
Minimum Order Quantity (kg)
1000kg
Minimum Order Quantity (units)
2000 units of 500g per SKU
1000 units of 1000g per SKU
New Product Development Cost*
£800 including 2 x SKUs
New Product Development Lead Time
8 - 14 weeks
Production Lead Time
10 - 16 weeks
Typical Order Budget† (excluding VAT)
£25 - 35K
* New Product Development Cost includes the work and materials required to develop the physical product. Full details of this process will be confirmed in your Statement of Work.
† Typical Order Budget is purely intended to provide a rough estimate for each product type when ordered at the MOQ. Prices will vary depending on ingredients and packaging.
Please note: MOQ’s, costs and lead times are all estimated and subject to change. No Branding or Packaging Design services are included.
Did you know we also offer Creative Services!?
We're a cutting edge studio team dedicated to servicing the unique needs of the nutrition and supplement industry.
BLC's creative team is immersed in the nutrition & supplement industry and has extensive experience developing brand identities and design assets for many of the market leaders.
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