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Product Creation

A unique pre-workout gummy developed for Blue Fuel owned by Chelsea FC

Chelsea Digital Ventures, owned by Chelsea FC developed and launched a unique personalised sports nutrition programme in 2020 called ‘Blue Fuel’.


They briefed us with their gummies product that goes within their range, wanting a pre-workout gummy as an alternative to energy gels. We developed two flavours of a unique & delicious 10 gummies per serve gummy product. The perfect on-the go solution, with 30 grams of carbohydrate per serving, B vitamins and caffeine, all packed within a stand-out-on-shelf sachet. 

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